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A copper printing plate dated back to the Song dynasty used to print posters in the form of a square sheet of paper with a rabbit logo with "Jinan Liu's Fine Needle Shop" and "We buy high-quality steel rods and make fine-quality needles, to be ready for use at home in no time" written above and below In Europe, as the towns and cities of the Middle Ages began to grow, and the general population was unable to read, instead of signs that read "cobbler", "miller", "tailor", or "blacksmith", images associated with their trade would be used such as a boot, a suit, a hat, a clock, a diamond, a horse shoe, a candle or even a bag of flour.Fruits and vegetables were sold in the city square from the backs of carts and wagons and their proprietors used street callers (town criers) to announce their whereabouts for the convenience of the customers.Commercial ads often seek to generate increased consumption of their products or services through "branding," which associates a product name or image with certain qualities in the minds of consumers.On the other hand, ads that intend to elicit an immediate sale are known as direct response advertising.Advertising may also be used to reassure employees or shareholders that a company is viable or successful.Modern advertising was created with the techniques introduced with tobacco advertising in the 1920s, most significantly with the campaigns of Edward Bernays, considered the founder of modern, "Madison Avenue" advertising.In ancient China, the earliest advertising known was oral, as recorded in the Classic of Poetry (11th to 7th centuries BC) of bamboo flutes played to sell candy.Advertisement usually takes in the form of calligraphic signboards and inked papers.
In the 18th century advertisements started to appear in weekly newspapers in England.As an established full service instrumentation company, we provide reliable calibration and repairs for both process control and analytical instruments.We are able to perform NIST traceable calibrations on all types of laboratory or process analyzers and devices. [Read More...]Process Measuring, Controlling, and Recording Instruments We are able to calibrate or repair all manufacturers' type process instruments for any type of application.Not that the idea of today is always better than the older idea, but it is different – it hits the present taste." As the economy expanded across the world during the 19th century, advertising grew alongside.In the United States, the success of this advertising format eventually led to the growth of mail-order advertising.
Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies.